General Motors has announced plans to launch a new buy-back program called "Chevy Confidence" on new cars and trucks.
Customers will be guaranteed a fixed, non-negotiable price for a new Chevy vehicle and with the "Love it return it guarantee" can give the car back within two months if they are not happy with it.
"We know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home," the automaker says. The program covers all 2012 and 2013 model-year vehicles.
