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04/03/2012 08:03 PM ID: 91782 Permalink   

Burger King Launches New Ad Campaign, Introduces New Menu


Struggling fast food chain Burger King is trying to revamp its image by rolling out a new menu and a multi-platform marketing campaign with celebrities such as Jay Leno and soccer star David Beckham.

"We wanted to make sure we went out with a message that caught people´s attention. The reaction we want from consumers is, ´I want to go out and taste it myself," asys the company´s senior vice president of marketing.

The new menu shows similartities to McDonald´s menu and will include mocha and caramel frappes and healthy food choices like fresh fruit smoothies and three new salads.

    WebReporter: edie Show Calling Card      
ASSESS this news: BLOCK this news. Reason:
Seeing Jay leno in a commercial does NOT make me want a burger. Frankly, if they had gave a sh*t a few years ago, they would be the top and not last in fastfood chains.

Closing down alot of their restaraunts across the U.S., then decide to revamp their image doesnt help business. It makes them look like idiots who waited too long
  by: hedk45e   04/05/2012 04:41 PM     
I agree with your sentiment about Jay Leno or any other over-paid spokesperson.

But I disagree with your over simplified opinion of BK Executive decisions. I´m sure there is a complicated rationale for why it took so long for them to perceivably act.

And besides their dwindling sales, they´re still a multi-billion dollar company. Perhaps you should consult their executives since you´ve clearly established yourself as an entrepreneurial and economic expert.

[ edited by veX ]
  by: veX   04/05/2012 07:38 PM     
  BK is good in Germany  
But in the U.S. the Quality is terrible. They should just offer the same Quality and Menu they have here and it would be a Hit! When i went to some BKs in the U.S. it was like its a completely different Restaurant.
  by: evilrat   04/05/2012 07:58 PM     
  The new fries  
are terrible.
  by: H. W. Hutchins   04/06/2012 07:13 AM     
  Wishes they would...  
put an end to all these fast food junk places. We are aware of the dangers of these foods yet they are still their to poison our kids and people that do not know better.
  by: captainJane     04/06/2012 02:36 PM     
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