Researchers have found that immediately after children watch the spongy character from "Bikini Bottom", they scored significantly lower scores in executive brain exercises compared with children that did not watch "SpongeBob".
University of Washington pediatrics professor Dr. Dimitri A. Christakis noted, "Connecting fast-paced television viewing to deficits in executive function ... has profound impacts for children´s cognitive and social development."
Nickelodeon, which airs "SpongeBob", had a different opinion to offer CNN on the matter of the study, saying that, "having 60 non-diverse kids, who are not part of the show´s targeted demo, watch 9 minutes of programming is questionable methodology."