British entrepreneur Leo De Watts is making money by selling 20-ounce jars of fresh British countryside air to people in China.
The 27-year-old, who now lives in Hong Kong, sells the smog-free air for $115 per bottle. He says many of his customers are from Beijing, Shanghai and other cities with heavy pollution.
"Quite often a lot of our orders are bespoke -- we have clients who request very particular circumstances for their air. Sometimes we´ll be at the top of a mountain, other times the bottom of a valley," De Watts explains.